Connect with Jacob Richey

Experience

• Develops and implements the station’s digital content strategy for web, social, mobile app and streaming platforms
  
• Oversees publication of all digital content, copy editing and fact-checking daily and enterprise stories from reporters and briefs from digital content producers
  
• Leads the newsroom during breaking news coverage, making on-the-spot decisions about allocation of resources and coverage goals
  
• Writes and edits breaking news stories for publication on tight deadlines without sacrificing accuracy or fairness
  
• Tracks web and social analytics daily to inform content strategy and optimize site stickiness
  
• Monitors state and national news wires to identify and pull content that is relevant and engaging to a local audience
  
• Builds custom elements for web stories using HTML and CSS and builds special site sections to showcase enterprise content

• Piloted a successful in-depth editing process for enterprise stories to improve digital storytelling and content presentation
  
• Led strategy overhaul for the station’s two Instagram accounts, including a full redesign of all elements and the development of a brand kit to make vertical videos easy to create for everyone in the newsroom
  
• Built easy-to-use, step-by-step documentation of daily newsroom processes and strategies to boost independence and success of new reporters and producers
  
• Led the overhaul of the station’s newsletter strategy, building three new products from scratch and overseeing their implementation
  
• Redesigned the station’s election results pages to improve accessibility, readability and relevance
• Drove a 23.2% increase in page views between 2024 and 2025.
• Drove a 29.2% increase in the share of traffic coming from social with a 66% increase in the total traffic coming from social between 2024 and 2025
• Earned second-place in Best Use of Digital Media - News at the 2025 Missouri Broadcasters Association Awards.
  

• Designed news and sports sections of four to eight pages for the daily standard printed edition on a nightly deadline
• Designed 16-page special sections for home football games, determining content layout and creative direction in collaboration with sports managing editor
• Developed a brand identity for and designed special sections for enterprise and feature content
  

• Instructed two weekly lab sections, teaching design using visual heirarchy, news judgment, media ethics and photo editing

• Developed digital content for a print outlet, using in-depth fact-checking, copy editing, search-engine optimization and digital production flair including custom HTML and CSS content

• Managed content output of a staff of more than 200 student journalists and oversaw an editorial board of 35
• Edited text, audio and video content including news, entertainment, sports and opinion stories
• Fact-checked and screened for legal and copyright issues

• Oversaw copy editing staff and managed content output
  
• Optimized web headlines, content and metadata for SEO

• Oversaw strategy and digital development for a student media organization, including a succesful campaign for student funding

Skills

Education

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